Issue link: https://www.ascpskindeepdigital.com/i/1299736
50 ascp skin deep november/december 2020 Sheet Masks Sheet masks are a great way to offer an instant upgrade. Everyone is fatigued during the holidays but still wants to look their best. Applied during an express treatment, or even while having a waxing, body treatment, manicure, or pedicure, sheet masks are an easy and affordable upgrade. If you find yourself running behind and your next client is all alone in your waiting room, sheet masks are a great way to keep them occupied and happy. Sheet masks don't require a lot of prep work, so they won't take away from your staff's precious time. Simply apply and remove. Your client will be smiling and glowing—and they will forget they were waiting at all! Employing sheet masks as a retail product is another great way to drive business. By taking time to address client skin care concerns during other treatments and recommending an at-home sheet mask, you are providing them with essential skin care advice while also helping drive them toward retail products that can help maintain their skin between treatments. Massage While we should always remind clients of the benefits of facials, your clients may be surprised to know that facial massage can have a multitude of skin benefits, including improving the appearance of skin texture and elasticity and helping reduce the appearance of fine lines, wrinkles, and skin discolorations. Estheticians can create a facial massage menu that complements a full- service salon and spa offering, especially when paired with express sheet mask treatments. And, if your spa offers full- body massage, the facial massage and mask treatment can be a fabulous upgrade. With every facial you provide, a hand massage should always be included as a small upgrade. For clients who come to you religiously, it is important to offer a larger upgrade once in a while. With an upgrade offered for every treatment on your menu, you have the potential to virtually double your average spa ticket!