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eye-opening trend
Although traditional beauty categories have seen steep sales dips as consumers have
stayed home, one category is rebounding as the country slowly reopens. Can you guess
what it is? Yep, eye makeup. The category grew 5 percent in May, driven by eyebrow
products, eyeliner, false lashes, and mascara—a jump most experts predicted would
happen as consumers continue to don face masks. For more buzz, turn the page.
beautybuzz
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