ASCP Skin Deep


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find your dream career! 21 beautybuzz COSMO REPORT CALLING ALL COSMETOLOGISTS Do hair or nails? We have an association for that. And if you're already an ASCP member, joining one or both of these associations is FREE. Associated Hair Professionals ( offers continuing education; the new digital magazine, AHP Indie Stylist; and a supportive community focused on the needs of the independent hairstylist. Associated Nail Professionals ( gives solo manicurists a subscription to NAILS magazine, money-saving discounts, and your own easy-to-build website. And both offer comprehensive liability insurance to protect your business. Join us today! Forever gone are the days in which your nail color had to match your lipstick or outfi t. The mix-and-match trend is all about embracing the rainbow and giving each fi nger and toe a distinct personality. Engage your imagination! There are truly no rules when it comes to this particular manicure style, and a quick browse on Instagram shows there is no shortage of inspiration. Up Your Game New ways to make your business shine Insta-Marketing According to the Spa Industry Association, Instagrammers search for beauty salons on Instagram more than any other platform. Here are a few tips to successfully market your salon on the popular social media channel. Be professional: Choose a memorable username, upload only the best photos, and consider switching to a business account, which will allow you to track follower engagement. Market on Highlight Stories: Highlight Stories are the first things an Instagram user sees after your profile. Make them convincing enough to turn an Instagram user into your follower. Master content: Engage your followers with unedited before-and-after photos and short process videos. Use hashtags: Use 30 hashtags per post. More hashtags put your accounts in danger, and less decreases your findability. Be consistent: Marketing on Instagram is not just about fabulous content. If you do not post consistently, your salon will be forgotten. Be interactive: Be responsive and interact with your followers to turn them into paying customers. Do affiliate marketing: You can sell beauty products through Instagram affiliate marketing. All you need to do is to put a link in your bio or Instagram story. Want more tips? See the full article at Mix-and-Match Nails

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