Issue link: https://www.ascpskindeepdigital.com/i/1263242
find your dream career! ascpskincare.com/career-toolkits 55 Cryo Generation Q: What was the genesis of Cryo Generation? A: In 2015, we decided to pursue our passion for progressive wellness and formed Cryo Generation to distribute whole body and local cryotherapy equipment. Two years into this venture, we were on the lookout for new products to help our retail center clients expand their consumer product off erings. We identifi ed Pagani as a leading European manufacturer of innovative medical and beauty products and inquired about North American distribution. The rest is history. We now exclusively distribute Pagani's entire line of beauty and medical products. Q: Tell us about the Pagani Cryo T-Shock System. A: Cryo Generation is the exclusive North American distributor for both the Pagani Cryo T-Shock and IPS Thermographic Imaging Films. These exclusive relationships make it possible for Cryo Generation to off er the only body contouring and toning system with the ability to objectively diagnose, treat, and measure results. The Cryo T-Shock has an extensive program architecture for treating any body part, including four toning functions, fat reduction, three cellulite settings, drainage, and fi ve facial and four neck and décolleté options. IPS fi lm provides T-Shock owners with a window into their client's subdermal fat and cellulite composition. When used in tandem, this allows esthetic professionals to establish a treatment plan with confi dence, monitor progress, and quantify results. The T-Shock System is sold exclusively to T-Shock owners. No medical oversight is required to use either product. Q: What types of education or training do you provide for estheticians? A: Education is the cornerstone of our business model. We put our estheticians fi rst through superior training and support, ensuring their success. The elements we provide give esthetic professionals the confi dence to professionally manage client expectations FOLLOW THE LEADERS ascp skin deep special advertising section and deliver superior results. With each purchase we provide: (1) a full day of training; (2) ongoing continuing education; (3) a Cryo T-Shock Helpdesk, staff ed six days a week by responsive esthetic professionals; (4) business consulting; and (5) extensive on-site, web, and social media marketing support. Q: How are you supporting estheticians during the COVID-19 pandemic? A: We provide motivational support through periodic communication to lift spirits and ongoing social media support to help our clients manage customer relationships. Cryo Generation developed a platform with a third-party vendor who is delivering targeted marketing solutions for T-Shock owners, which assists them in booking post-lockdown advance revenue with consumers. We are also assisting with complimentary remedial virtual T-Shock refresher courses due to the extended downtime. Q: What do you believe makes an e ective leader? A: I believe you must possess several attributes to be an eff ective leader: (1) You have to be a good listener; (2) always place the client's needs above all; and (3) be willing to change your mind when presented with a new idea. sponsored by Education is the cornerstone of our business model. We put our estheticians first through superior training and support, ensuring their success. —Elizabeth Kapica Elizabeth Kapica, CEO Cryo Generation