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find your dream career! ascpskincare.com/career-toolkits 21 beautybuzz GOOD DEEDS Esties Helping Esties Celluma offers help to both estheticians and medical professionals Q: WHAT CHARITY ARE YOU SUPPORTING AND WHY? A. Celluma Light Therapy recently donated $2,500 to the Esthetics Council. CEO Patrick Johnson explains why: "Susanne [Schmaling] and the Esthetics Council do a great job on behalf of all the estheticians across the country, advocating for their legal rights to practice their chosen profession. She is always available to take our calls or answer our emails when we need an expert opinion. Estheticians are the lifeblood of our business, and we challenge other companies in the industry to match or better our $2,500 donation. It's a tough time for everyone right now, but now is when we need to give the most. We all have a vested interest in supporting the practitioners who make our businesses possible." To donate to the Esthetics Council, visit https://bit.ly/3dNo977. Q. WHAT ARE SOME WAYS CELLUMA IS WORKING THROUGH THE ECONOMIC LOCKDOWN? A. To help meet the needs of medical professionals on the front lines, Celluma has pivoted operations to manufacture badly needed medical face shields. Celluma engineers have designed a medical face shield the company can produce with materials and methods currently used to manufacture the Celluma series of products. "One of our organizational cornerstones is a commitment to compassion—the caring for all those who come in contact with the company," Johnson says. "Our fi rst response to the COVID-19 crisis was to ensure that our team members, our suppliers, and most importantly, our customers, were safe and healthy and had the resources to remain so. Beyond that, we feel we have an obligation to take care of our community. We possess unique skills and capacities, whether they be fi nancial, human, or manufacturing capital, and we are leveraging all three to produce medical-grade face shields that are so critically needed by health-care workers around the world. It's our little way of being part of the solution." Q. ANY ADVICE FOR ESTHETICIANS AS THEY PREPARE TO GO BACK INTO THE TREATMENT ROOM? A. As you open your doors and prepare to get back into the treatment room, this is a great time to up your game and take advantage of all the virtual education options available. Contact us for more information on how you can increase your light therapy knowledge and gain access to our free Celluma webinars. And in these times of increased sanitation, Celluma LED devices are the only light therapy machines with disposable hygiene barriers for use on a variety of our devices. And our face shields are available to professionals heading back into their spas to help keep them and their clients safe. We are here to help you generate some income, even as your doors are closed. Reach out to us for information about our retail and rental programs so you can earn income, stay connected to your clients, and keep them on protocol when they can't come see you. We are all in this together and we are here to help! The Celluma team at the 2019 IECSC Las Vegas show.