ASCP Skin Deep

MAY | JUNE 2020

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find your dream career! ascpskincare.com/career-toolkits 79 Renting a space in a larger business means working as an independent operator. You set your own hours, prices, and services offered, and obtain your own supplies and possibly your own equipment. You pay a rental for your space and you're also responsible for handling your expenses, taxes, and other accounting matters. What you don't have to deal with is finding and procuring a physical space, hiring and training employees, and the slow, laborious process of brand building. Renting a salon suite is another option. Salon suites are one of the fastest-growing segments of the salon industry and a smart option, as you have your own space without the risks and large upfront costs that come with a traditional salon. Franchises like Phenix Salons and My Salon Suite are like office buildings, but with suites appointed specifically for beauty professionals. As a renter, you pay a flat monthly rental fee, move into the space, and run your own business. Plus, you'll be surrounded by complementary businesses, which offers the opportunity to do some serious cross-promotions that help everyone. With either option, your steady clients might be sufficient to cover your costs, and you can always add to your list by marketing yourself on social media and offering your current clients a referral fee. With minimal operating costs and the freedom to focus mainly on clients instead of financial or management duties, these options give the savvy esthetician the chance to enjoy both independence and security. HAVE NO FEAR If you've ever dreamed of setting out on your own, don't let a fear of flying keep you grounded. Whether you hitch a ride on someone else's plane or take control of the yoke yourself, you might enjoy the scenery so much that you never come back down. Notes 1. Lisa Starr, "Dream to Reality: How Much Does It Really Cost to Open a Spa?," accessed March 2020, www.mindbodyonline.com/education/blog/dream- reality-how-much-does-it-really-cost-open-spa. 2. Mary Nielson, "Leasing vs. Buying New Salon or Spa Equipment," accessed March 2020, www.miladypro. com/home/skin/b/treatments/archive/2018/03/21/ leasing-vs-buying-new-salon-or-spa-equipment. 3. Shanika Chapman, "What Is Needed to Get Started in the Spa Business?," accessed March 2020, https://smallbusiness. chron.com/needed-started-spa-business-2375.html. 4. IBIS World, "Health & Wellness Spas in the US Number of Businesses 2005–2026," accessed March 2020, www.ibisworld.com/industry-statistics/number-of- businesses/health-wellness-spas-united-states. Mobile Spa Business Another option for running a spa on a small budget is as close as your own driveway. For those who would rather avoid the hassles of a brick-and-mortar business, a mobile spa could be a much easier—and more affordable—direction to take. The mobile esthetician's selling point is convenience. You go to the client instead of them coming to you, which saves your client a trip and eliminates overhead on your part. Besides your various licenses, all you need is reliable transportation and a bag or rolling suitcase for carrying your supplies. And, if you travel in a van or other large vehicle with water and electricity hookups, your transportation can also serve as your treatment room. The secret to success as a mobile spa owner is to minimize travel time. Whenever possible, schedule clients who live or work in the same area with back-to-back appointments. Another good option is scheduling group treatments at a central location, giving you the chance to see several clients while only making one trip.

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