for the latest info, visit https://www.ascpskincare.com/updates/blog-posts/coronavirus-and-your-practice 41
Having to temporarily close
your doors and practice social
distancing can feel like an
isolating time, but you can still
connect with your clients. By
using social media platforms, blog
posts, and other online resources
offered through ASCP, you can stay
in the forefront of your clients'
minds and keep your business
running.
When you choose to communicate with
your clients online, your opportunities—
and your responsibilities—increase.
Some of the ways we communicate
online are highly public—Facebook and
Instagram, for instance. Be sure you
are maintaining your clients' privacy
as well as your own professional image.
Here are just a few ASCP resources and
tips to boost your online presence and
continue some business practices.
FINE LINES MAGAZINE
This digital magazine is designed for
the skin-savvy consumer. Reinforce the
benefits of professional skin care treatments
and products all while marketing your
business! Fine Lines magazine features a
variety of professional skin care topics as
well as tips for healthy living. Your readers
will develop a better understanding of
esthetics and be inspired to book their next
appointment. The Fine Lines philosophy
considers professional skin care an integral
facet of a healthy lifestyle, not just an
indulgence. This is a message worth sharing
with your clients. Click here to share
Fine Lines magazine with your clients.
SOCIAL MEDIA MEMES
Memes and social media go hand in hand
and are about connecting with people
online. Social media is your platform
and memes are a way to express yourself,
present an idea, or share some knowledge
in a creative way. Click here to check out
(and help yourself to) ASCP's social media
memes to boost your online presence and
stay connected with your client base.
ASCP MARKETING BUNDLES
ASCP's marketing bundles provide
customized, branded materials, including
post cards, gift cards, social media cover
photos, loyalty reward cards, and so much
more. Take this opportunity to up your media
presence with branded materials and promote
future appointments. A great way to continue
driving revenue is by selling gift cards for
future appointments. Click here to see our
marketing bundles, free to ASCP members!
THINGS YOU CAN DO RIGHT NOW
• While you may not be able to see your
clients in person, you can offer virtual
consultations via Skype or another web-
based platform. Offer your clients the
opportunity to book an online consultation
followed by an appointment for the
future. Offer this web-based consultation
service with the purchase of a gift card.
• Share a "product of the week" on your social
media platform and offer retail promotions.
Product sales can still occur and be
shipped directly to your clients' homes.
• Put together a home regimen/facial protocol
and ship or drop off an accompanying
retail package. This home treatment
could consist of products intended to
prep the skin for a more advanced service
performed by you in the future.
For up-to-date information and resources, please
check out our blog, "Coronavirus and Your Practice."
