ASCP Skin Deep

COVID 2020

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for the latest info, visit 31 If you also rent your residence, a similar conversation may be necessary with that landlord. Do keep in mind that new state and federal regulations regarding evictions during the pandemic are coming out daily. If necessary, contact your state's attorney general's office for guidance on resources and applicable emergency regulations. GET YOUR NUMBERS TOGETHER Now is a great time to get up to date on your bookkeeping so far for 2020. It will also be helpful to have your 2019 taxes complete and to know your last 12 months of income and expenses in order to file for any loans or grants you may be eligible for. Talk to your accountant or tax preparer regarding when, if, and how much to pay your first and second quarter estimated taxes now that your income projections for 2020 have changed. Visit for the most current information regarding federal taxes, and visit your state's website for its current updates. Keep a list of any appointments you have canceled and the amount of income you would have received from them. You may do this in your scheduling software, a spreadsheet, or old-style pen and paper. Do what works for you, but track it as you cancel appointments now, so you don't have to rely on your memory later. LOCK DOWN YOUR SPENDING Look at your last few months of transactions. Eliminate any of your auto- debits and subscriptions that you can. If you have monthly subscription services, try to drop down to a cheaper (or, better yet, free) level of service while your business is paused. Consider your bulk email provider, website hosting, bookkeeping software, scheduling system, phone, etc. If you are paying utilities on your office space and can safely get to the office, turn the heat down, unplug everything possible, and consider canceling your internet service. #BeautyUnites Indie Beauty Media Group (IBMG) is rallying beauty entrepreneurs and associated beauty professionals under the banner of #BeautyUnites campaign. We declare that in these unprecedented times, it is solidarity and community that will aid us. We declare that together, we can prevail. As part of #BeautyUnites, we ask everyone to contribute anything they can—news, insights, knowledge, know-how, or connections—to the campaign. IBMG has launched the Beauty Unites Resource Center to help entrepreneurs stay afloat during these turbulent times. It's loaded with relevant content: breaking news and original reporting around COVID-19 and its economic effects, educational brand-building tools, and links to new and changing guidelines. IBMG is putting the call out to other organizations to stand with this community by providing access to content and resources free of charge either through the Beauty Unites Resource Center or via their own websites. We invite everyone to open up and support the beauty community at this time. We aim to provide the spark, but we are counting on others to build on what we have started. It doesn't matter who you are, what you do, or where you live. We are all in this together. If you have any relevant news, stories, offers, or resources, please email with a link and description of what you care to share and, if deemed relevant, we will post it on the Resource Center. At the same time, you are welcome to share anything you'd like on social media and use the hashtag #IndieBeautyUnite. Stay informed. Stay optimistic. Stay in the fight. —Nader Naeymi-Rad, cofounder, Indie Beauty Media Group

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