THE
TRUTH
ABOUT
COVID-19
See what I just did there? Can I ask
readers to take a moment and consider
what their internal reaction was to that
headline? One of urgent curiosity to read
on and find out "the truth," or a flash of
irritation at what looks like clickbait? Mixed
feelings? Did anyone stop to check who's
writing this column or what the source is?
14 ascp skin deep COVID-19 special issue 2020