ASCP Skin Deep

MARCH | APRIL 2020

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find your dream career! ascpskincare.com/career-toolkits 73 #7 Salonch Salonch is a mobile app connecting businesses, beauty professionals, and clients. As an owner, you can create a complete business profile on the app, including a description, photos, a "Meet the Team" profile, products used and sold, a service menu, and more. Salonch allows beauty professionals to create a free profile for discovery by new clients or new career opportunities. Potential clients can learn about your business and book appointments. Salonch also gives owners a free detailed business profile and an affordable job listing ad option. Android and iOS. Free app with additional upgrades. www.salonch.com. ASCP members receive a 30 percent discount on job listing ads. CLIENT APPS Using your clients' interest in looking and feeling great, why not promote the use of the following apps? These might actually encourage your clients to follow through with your skin care suggestions! Here are a few to try. #8 RYNKL Wrinkles on the face are a great predictor of age, and cellphones take really good pictures. Sometimes the pictures are too good—thus the popularity of photo filters. Your clients are looking for real results, though, and that's where the RYNKL app can help you. By using pictures taken with a mobile phone or tablet, RYNKL uses face-aging biomarkers to give an objective picture of skin appearance and changes. RYNKL then uses Deep Learning, one of the latest advances in artificial intelligence (similar to the amazingly accurate Microsoft How-Old.net website), and allows clients to keep a log and track the progress of their skin care regimen. The RYNKL app is a great tool for clients to track and really "see" the success of their skin care treatments. Android and iOS compatible. Free. www.rynkl.com. #9 Think Dirty (Shop Clean) Buying safe skin care products has never been easier! The Think Dirty app is the easiest way for your clients to learn about the potentially toxic ingredients in their cosmetics and personal care products. As an independent source, Think Dirty allows clients to compare products by scanning barcodes to get easy-to-understand info about products, including dirty ingredients—or ingredients you suggest they avoid. Clients can also track their own personal care products, learn their current rating, and track their progress. Android and iOS compatible. Free. www.thinkdirtyapp.com. #10 sunZapp Created by scientists with funding from the National Cancer Institute, sunZapp makes it easier for your clients to enjoy fun in the sun without the worry of sun damage. The sunZapp app uses the National Oceanic and Atmospheric Administration hour-by-hour forecast to provide real-time sun protection advice. The app then times UV exposure and sends alerts for sunscreen reapplication or advice for when to get out of the sun. Android and iOS compatible. Free. www.sunzapp.org. Notes 1. "Mobile vs. Desktop Usage," BroadbandSearch, 2019, accessed February 2020, www.broadbandsearch.net/blog/mobile-desktop- internet-usage-statistics. 2. Lucy Handley, "Nearly Three Quarters of the World Will Use Just Their Smartphones to Access the Internet by 2025," CNBC, January 24, 2019, accessed February 2020, www. cnbc.com/2019/01/24/smartphones-72percent-of-people- will-use-only-mobile-for-internet-by-2025.html. 3. Hosting Facts Team, "Internet Stats & Facts for 2019," December 17, 2018, accessed February 2020, www.hostingfacts.com/ internet-facts-stats. 4. "Internet Stats & Facts for 2019." 5. Emily A. Vogels, "Millennials Stand Out for Their Technology Use, But Older Generations Also Embrace Digital Life," Pew Research Center, September 9, 2019, accessed February 2020, www. pewresearch.org/fact-tank/2019/09/09/us-generations- technology-use. 6. Ian Blair, "Mobile App Download and Usage Statistics," BuildFire. com, accessed February 2020, www.buildfire.com/app-statistics. 7. Simon Kemp, "Digital Around the World in 2019," We Are Social, January 30, 2019, accessed February 2020, www.wearesocial. com/blog/2019/01/digital-2019-global-internet-use-accelerates.

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