Issue link: https://www.ascpskindeepdigital.com/i/1208034
find your dream career! ascpskincare.com/career-toolkits 71 MARKETING AND CLIENT MANAGEMENT APPS Using mobile apps to run your business is an excellent way to manage your time, make boring tasks more palatable, and handle the additional business you'll gain from successful digital marketing strategies. Here are a few to check out. #1 Hootsuite Social Platform Hootsuite is a great way to manage and view all your business social media networks in one app. By using the Hootsuite social platform, you can quickly respond to messages and comments. Hootsuite's analytics also show which marketing efforts are working for you and which are not, so you can continue improving your marketing campaigns. Android and iOS. Free 30-day trial. www.hootsuite.com. #2 Perch by ThriveHive Perch is an award-winning social media monitoring tool, designed to help you market your business online using "quick, easy, and effective tasks." Perch also offers marketing guidance on how to engage with your customers—and helps professionally handle comments and concerns about your business. Perch is part of ThriveHive, a provider of digital marketing solutions. With ThriveHive you can create a marketing plan, a professional website, and use ThriveHive tools (and expertise) to manage your marketing efforts. Perch is available on Android and iOS. Free with ThriveHive subscription. www.thrivehive.com/perch. ASCP members receive 20 percent off their first year of ThriveHive. #3 MINDBODY Business Mindbody believes that owners deserve the time to focus on what matters most: their customers. When you use Mindbody Business, you'll be able to record information about each client, including detailed treatment profiles and health considerations. You can also set/change appointments, track sales, take payments, and more. This app is free for businesses that use Mindbody and is compatible with Android and iOS. www.mindbodyonline.com. ASCP members get a 10 percent discount on the list price for one year. #4 Skincare Pro Business Manager Skincare Pro Business Manager is a comprehensive app for esties. The client-focused scheduler is the centerpiece of the app and provides a daily, weekly, and monthly view of your appointments. Since the app uses your existing contacts and calendar, setup is super quick and easy. You can also create reminders, view contact management info, and confirm appointments. This app also includes financial capabilities, such as profit and loss info, inventory control, sales, payments, and taxes. All the information is maintained on your device only, so there is no need for an internet connection. Available through the Apple App Store for $7.99 on iOS only. #5 GoCanvas The GoCanvas app includes access to every type of form you can imagine for your esty business—from consultations to consent forms —that are fully customizable. Create PDFs for facial and chemical peel instructions, skin analyses, skin care treatments, salon treatments, and more. GoCanvas also provides templates designed to improve your business operations. Android and iOS. Free and premium apps available. www.gocanvas.com. #6 PocketSuite This mobile app helps automate tedious tasks by organizing all your appointments, client information, and payments in one location. Take advantage of special features, such as Suite Marketing, to help you acquire new leads. Track unpaid and paid invoices, automate reminders, and schedule single or multiple clients—all via text messaging. PocketSuite is HIPAA-certified and available on Android and iOS. Free and premium apps. www.pocketsuite.io. ASCP members get two months free on PocketSuite's Premium subscription.