Issue link: https://www.ascpskindeepdigital.com/i/1208034
find your dream career! ascpskincare.com/career-toolkits 47 Alexandria Professional Q: What was the genesis of Alexandria Professional? A: The origin of sugaring hair removal is as old as the days of Cleopatra, as the ancient Egyptians used this methodology along with threading to clean the bodies of slave girls or wives before they were presented to the pharaoh or husband. The original form of sugaring is still in use today in the Middle East, but our similarities end there. As president and CEO of Alexandria Professional, I am the person ultimately responsible for having deeply researched what sugaring is capable of bringing to our market today as a professional treatment. It is through years of personal research that I have become clearly aware of the depth of the values and benefi ts to professional sugaring. I then created the Kennedy Theory of reaching permanent results and the Kennedy Technique Theory of providing those results in the most safe and healthy way possible for the skin. Q: Why should estheticians include body sugaring in their repertoire? A: Any salon including the Alexandria Professional body sugaring hair removal and skin conditioning programs into their repertoire will not only see increased profi ts, but they will see smiling faces from their clients. Simply because everything Alexandria Professional teaches and eff ectively shares can only result in improved skin integrity and permanent reduction of hair growth, irrespective of skin color and hair type. Q: What should estheticians know about Alexandria Professional products? A: Alexandria Professional products are formulated to work on every skin type and condition imaginable, with excellence in effi cacies and no contraindications on all ethnicities. Our products are also vegan, cruelty-free, gluten-free, and free of any "nasties." Q: Tell us a bit about your training. A: We have been hailed as one of the most detailed hair removal and skin conditioning training curriculums by hundreds of schools FOLLOW THE LEADERS ascp skin deep special advertising section around the world. This all stems from my deepest desire to help anyone who enters the Alexandria Professional family work with full knowledge and passion for the benefi t of their clients' needs. We have a total of 10 various master classes to help each new practitioner continue to become a master at sugaring throughout their career with Alexandria Professional. Q: What are the characteristics of a good leader? A: To me, one of the most important characteristics of a good leader is to clearly see what problems are ahead of them and derive a strategy to address them all in the best way possible for all parties involved. Essentially, to be proactive, not just reactive. Ultimately, no leader in the beauty industry should ever forget that we are in service to the consumers in this business, fi rst and foremost. Their health and well-being should be the backbone—the pride—of what we do. sponsored by Any salon including the Alexandria Professional body sugaring hair removal and skin conditioning programs into their repertoire will not only see increased profits, but they will see smiling faces from their clients. —Lina Kennedy Lina Kennedy, president and CEO, Alexandria Professional sponsored by