ASCP Skin Deep

May/June 2013

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Occupation Asking questions about the client���s job will tell you the amount of stress she is under, and her daily ultraviolet exposure. Don���t make assumptions: someone with a job that sounds easy may actually hate it, and an office worker who sits beside a large window all day may have just as much sun exposure as someone who works outdoors. These facts will help you determine the type of professional treatment the skin will respond to. For example, a client who spends a lot of time in the sun should not have aggressive exfoliation treatments without proper protection. Medical History and Medications This data is important for more than just contraindications and possible product interactions. The information directly relates to the skin���s ability to heal and can pinpoint issues that may be slowing the expected results of professional treatments. For example, some medications cause photosensitivity, which can reduce the effectiveness of hyperpigmentation treatments. Step 3: Create the Plan After gathering all the right information, it���s time to make a template for all your available treatment options. This exercise gives estheticians in any work environment a starting point for strategizing with the products and protocols available. On a piece of paper, or in a spreadsheet, make three columns: Condition/Skin Type, Home Care, and Professional Treatment. List all the treatment options you have available in your practice to address each condition, including products and technology. Condition/Skin Type Home Care Professional Treatment Aging skin, dry/ combination skin type Brand A cleanser. Brand B moisturizer with SPF 50. Lactic acid peel. Hydrating facial. Acne Brand B salicylic cleanser. Facial with galvanic Brand A serum. current and extractions. Salicylic acid peel. After you have compiled your list, you will be able to compare your options and see where you can improve your menu of services and products. If you want to take the process one step further, or if you own a business and want your employees using the same protocol, compile detailed requirements for each condition. Condition/Skin Type Home Care Professional Treatment Follow-up Aging skin, dry/ combination skin type Brand A cleanser. Brand B moisturizer with SPF 50. Lactic acid peel. Hydrating facial using all Brand B products. Offer add-on neck treatment with Brand C serum. Offer lightening treatment if age spots are present. Rebook before leaving. Email or phone follow-up within two business days. Sample products as needed. Email or phone contact within one month if client does not rebook. Having a prepared outline will make it easier to plan customized variations for an individual client���s needs, and it���s valuable documentation for liability reasons, too. Your template will also help you analyze what services and products work for your clients, plan backbar and retail inventory, and keep an eye on quality management. Susanne Schmaling, director of education for Associated Skin Care Professionals, is a licensed esthetician, experienced educator, former spa owner, and founder of the Pacific Institute of Esthetics. Her career includes all aspects of esthetics, makeup, and nail technology, as well as spa design and consulting. Contact her at sschmaling@ascpskincare.com. Get connected to your peers @ www.skincareprofessionals.com 35

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