ASCP Skin Deep

May/June 2013

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Visit us on Facebook, Become a Fan! The Future is in Your Hand This initial research is also a test of customer service. You want a company that understands your business, your clientele, and your concerns. Is the company stable, easy to work with, and friendly? This is an important relationship you���re engaging in, so be sure it���s one you���ll be happy with. Once you���ve found the right company, and have tried and decided on the products you want, you���ll need to determine the scope and quantity of product for your initial order. Order more conservatively at first until you���re completely confident in the line and have established some sales volume. What Are the Rewards? Our new hand-held portable devices are fast becoming the preferred technologies of savvy skin care professionals nationwide. They include (from left to right), ��� Cordless SuperSonic Skin Scrubber ��� MoxieLiteTM MicroCurrent/LED ��� Cordless Ultrasonic with LED Light Therapy ��� Solara LED Light Therapy. Order toll free by phone 888-388-7546 Order online at www.skincarefun.com Long after your treasured client has left the spa, ���you��� will be there as she performs her daily skin care routine. There ���you��� are, sitting faithfully and confidently in the medicine cabinet or on the shower shelf, seen and appreciated morning This client will and night in between her monthly visits. This client will feel like she���s feel like she���s a member of a special club���your spa���because a member of a she has a product her sister in another town has never seen special club��� before. Maybe Sis just has to have that amazing vanilla body your spa. lotion, too. Who will she call to get it? Not a department store! Although I have been a practitioner for 23 years, creating my own products was what helped my business stand out in a very crowded spa market and, eventually, made my skin care practice nationally known. It has since allowed me to help hundreds of solo estheticians, spa owners, and corporations create their own successful brands, and it might just be the gem that helps your practice stand out in your crowded market. Keith West-Harrison wears many hats: esthetician, leader in the green spa industry, product developer and branding guru at organic private label My Sacred Fig, and urban shaman at Great Face & Body in Albuquerque, New Mexico. Contact him at keith@greatfaceandbody.com or visit www.mysacredfig.com for more information. Order by email info@skincarefun.com Get connected to your peers @ www.skincareprofessionals.com 25

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