ASCP Skin Deep

May/June 2013

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A Service that Means Money in the Bank by Crickett Enos Estheticians are always searching for ways to bring more money into their practices, and we���re bombarded with hype about the latest and greatest modalities, products, and services. Truth be told, one of the best offerings is waxing. It doesn���t cost a fortune in supplies or equipment and, when done right, is pure profit. Clients who wax see it as a necessity. Unlike facial treatments, which are often considered a luxury, waxing will be one of the last things these clients decide to drop from their beauty routine in tougher economic times. And, because hair regrowth is a visible reminder that happens over a fairly predictable time frame, waxing clients tend to rebook in a steady stream, giving you a regular source of income. As a waxing trainer, I have found that estheticians who put a little effort into promoting waxing find it brings in at least half of their total revenue. Here is some advice to help you get started in this extremely lucrative market. Analyze Minimum Start-up Needs Estheticians who put a little effort into promoting waxing ���nd it brings in at least half of their total revenue. Let���s look at the bare necessities you���ll need to start your waxing venture. Although costs will vary depending on the suppliers you choose, this list shows a fairly typical breakdown of the expenses required to add waxing to your existing services. I���ve listed a midrange cost for training here, but this can actually be anything from $50 to $500, with various providers offering group classes, DVDs, or private education. Most estheticians will already have insurance, a table, a wax heater, and other items on this list, which are included here in the interest of completeness. Invest in quality for these items: Liability insurance Training Wax, 5 pounds $259 $200 $95 Shop around for these items: Waxing cart or trolley Double wax heater nitrile or synthetic gloves, 6 boxes Adjustable table $100 $80 $50 $125 Choose economy for these items: Sticks, 2 boxes jumbo size (600 sticks) Sticks, 1 box stir size (1,000 sticks) Sticks, 1 box popsicle size (1,000 sticks) Pellon or cotton strips, 2 packs of 100 Table paper, 4 rolls Cotton rounds, 600 Total typical start-up cost: $10 $6 $6 $12 $20 $10 $973 Get connected to your peers @ www.skincareprofessionals.com 13

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