Issue link: https://www.ascpskindeepdigital.com/i/1191176
52 ascp skin deep january/february 2020 INCLUSIVE SKIN CARE "We had to be really creative on set, and nothing was off limits," she recalls. "I had gone to an art store, came across the stamp section, and I realized I could just stamp something on someone's face, it would be the same every day for continuity, and it would be easy and fast. It got me thinking that it could also be great for a winged eyeliner. So, as soon as the movie wrapped, I came back home, and my husband helped me make a little DIY liner stamp. Lo and behold, it worked." 10 Herbal Essences became the first mass hair care brand in North America to introduce inclusive bottle design for people with low to no vision. The shampoo bottle has stripes and the conditioner bottles have dots to help visually impaired customers distinguish between the two bottles. Considering 61 million adults in the US—26 percent of the population—live with disabilities, there's clearly room for more beauty products geared to them. 11 Inclusive design isn't just about packaging either. Formulas matter too. It's difficult for people living with some disabilities to apply a six-step skin care regimen. They don't have the physical capabilities, and in some cases, they spend a lot of money on medications, so skin care cost is a factor as well. Brands are paying attention to gender diversity in the beauty industry, and many companies are starting to make it a part of their strategic priority.