50 ascp skin deep january/february 2020
Look at all of your marketing materials with new
eyes. Look at each piece as though you have little-
to-no context—like you're reading your materials for
the first time—and describe what you see. Are you
seeing stereotypical messages in your marketing
materials you weren't aware of before this exercise?
As an extra step, ask a trusted friend or
colleague to offer their opinion on your marketing
materials. Outside eyes may see gray areas you
didn't realize existed.
Your Inclusion Style: Friendly or Affirming?
After reflecting on your current marketing strategies,
you have determined to promote your business in a
more inclusive way.
Marketing Matters
Going forward,
businesses must prove
their inclusivity values,
and they must be more
transparent when it
comes to how they
support the movement
toward total inclusivity.
