Issue link: https://www.ascpskindeepdigital.com/i/1174214
ascp now offers advanced modality insurance! ascpskincare.com/ami 47 NaturaLash Q: What do you love about your job? A: Whenever I'm having a tough day at the office, I always scroll through the testimonials on our website to read about the people we've helped. My favorites are the real-life stories like the single mother who needs a way to provide for her three young kids or the entrepreneur who just took out a loan on their house to open a lash salon with our products. At the end of a long day, it makes it all worthwhile. Q: What makes NaturaLash different? A: Our goal is to help people build thriving eyelash/eyebrow businesses—just like our founder! When you're working with sharp implements and adhesives around the eyes, you need to trust your suppliers. Over the years, we've dropped many manufacturers because of low quality, unethical, or even inhumane manufacturing facilities. So many companies today have no idea where or how their products are made. To this day, we're still one of the only companies who manufactures an American-made, medical- grade adhesive. Bottom line, our products work, and we have the training and customer service to help your business grow. Q: What is your best product? A: Our training. You can have the greatest glue and the fanciest tweezers, but it all comes down to the skill of the technician. Our training is built on years of experience and trial and error—and we have thousands of five-star reviews to back it up. The most successful techs I know follow our protocol to a T and trust in the NaturaLash process. Simple is better and, oftentimes, it can even be more affordable. For example, people always ask if we have a lash cleanser. I always laugh and tell them to save their money and just use a 91 percent isopropyl alcohol and watch our lash cleaning video. FOLLOW THE LEADERS ascp skin deep special advertising section Brett Baker, Director, NaturaLash Q: Why should estheticians offer NaturaLash? A: Eyelash extensions are addictive. It is a service that requires ongoing maintenance. The natural or glamorous look of long, dark eyelashes is the main attraction, but the timesaving factor of not having to apply or remove mascara is a huge benefit. A talented, personable, and informed eyelash technician can build a loyal clientele that returns every two weeks for refills. It can be a very lucrative and dependable source of income. I can't express enough the importance of perfecting your skills and building a reputation that will keep repeat customers. Q: What makes a great business leader? A: I think you need to put yourself in your customers' shoes and figure out how to help them achieve what they want. You also have to stand up for what you believe—and don't listen to the critics. Finally, work your tail off and never give up! sponsored by Our training is built on years of experience and trial and error—and we have thousands of five- star reviews to back it up. —Brett Baker