60 ascp skin deep november/december 2019
On the Phone
When your client calls to book an
appointment, tell them, "We'll see you
next Thursday for your facial, and while
you're here, be sure to check out our
beautiful new makeup line in the spa!"
When you do confirmation calls or
emails, make sure to mention the makeup
line again, with any current promotions or
offerings that are available. If you have an
opening after your client, you could even offer
a makeup consultation after their facial.
Upon Arrival
Before taking your client to your treatment
room, ask them if they have had a chance
to look at the new eyeshadow colors
or the new lip colors you just got in.
Even if they say no and there isn't time
for it now, it's staying top of mind for
them to check out after the service.
Consider offering
one-on-one
lessons or a
group class to
teach makeup
types, usage, and
applications that
are appropriate
for different skin
types/tones.
