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expertadvice
feed your face | skin solutions | advanced modalities | ingredients | mind your business
cheaper to keep her
You probably already know it's less expensive to retain a client than it is to gain a new
one. But according to Bain & Company research, you can raise profits by 25–95 percent
by increasing your retention rates by just five percent. One way to do that? Loyalty
programs. Offering treatment and product discounts, free add-ons, or BOGO deals
can keep clients coming back. For more expert advice, turn the page.
