Issue link: https://www.ascpskindeepdigital.com/i/1101652
ascp now offers advanced modality insurance! ascpskincare.com/ami 61 BOYS' Club OFFER SERVICES THAT FIT HIS LIFESTYLE While massage is the most popular spa treatment for male clients, 37 percent are also interested in pedicures, 33 percent request manicures, and 31 percent come in for facials.4 These services are staples of most spas, but just like your décor, your menu should also consider a man's tastes and needs. Men are less likely to visit the spa for a day of pampering or relaxation; they're more attracted to treatments that relate to activities they participate in, such as sports. Since over 75 percent of US golfers are male, this is the perfect one to start with.5 Golfers spend hours in the sun and wind every time they play 18 holes, and their face, hands, and feet take a beating. Targeted treatments could include a Skin Revitalizing Facial, Chapped Hands Repair, or a Foot Fix—or combine all three into a Golfer's Total Body Treatment. Other services could be geared toward jogging, tennis, cycling, or any other sport that's popular in your community. And for the non-athlete, a Handyman's Overhaul, Cubicle Cure, or Yardwork Recovery Session can help erase the sweat, stress, and sore muscles after a busy week. Use the same targeted approach for men preparing for a special event. Although many men do care about their looks in general, they care even more when they're about to be in the spotlight. For example, an Anniversary Grooming Session or First Date Grooming Session could attract the male client who wants to look his best for one of these occasions, and an Executive Grooming Session would appeal to the businessman who's about to host an important meeting, attend a conference, or sit down with his boss for an annual review. Men tend to be more interested in the results they'll get than in the process itself.