Issue link: https://www.ascpskindeepdigital.com/i/1101652
ascp now offers advanced modality insurance! ascpskincare.com/ami 69 how they heard about your business and what social media platforms they use. Make it part of your intake protocol to invite all new clients to follow you on social media. Then, post on the platforms your current clients use. Posting on one or two platforms daily will begin to build engagement and traction. Lindsay Meyer, owner of Urban Aesthetics in Rocklin, California, targets her social media to Facebook and Instagram. With a current Instagram following of 1,390 (and growing daily), she shares her secret of success. "We've gotten our followers the old-fashioned way: using hashtags and following similar profi les. We're not about gaining a massive inauthentic following; we'd rather obtain an organic reach to help people with diff erent skin concerns." TARGET NEW CLIENTS While you are growing your social media engagement, you can target new demographic groups, target markets, or potential clients. For example, if you want to target younger mothers for "mommy makeovers," you might create some specifi c content to post on Pinterest. This would be especially eff ective if you schedule these posts for the evening hours after the children are in bed. You might even create a special Pinterest board that targets this demographic.2 If you are promoting your teen skin care services, Snapchat would be a good platform. Teens and tweens love Snapchat and the target age is growing older.3 CONSISTENCY IS KEY You probably already know there is great benefi t to posting on your social media at optimal times to boost engagement, as well as planning the best time to comment and add to the conversation. Once you've fi gured out the right time to post to get the biggest return on investment for your time spent, you must stay consistent with your posting. Mapping out your social media plan for the month is part of how you can create consistency across your chosen platforms. See page 70 for a handy guide to social media best practices. As important as it is to persistently post, you also need to think about brand consistency. Creating a logo—and using it "We've gotten our followers the old-fashioned way: using hashtags and following similar profiles. We're not about gaining a massive inauthentic following; we'd rather obtain an organic reach to help people with different skin concerns." —Lindsay Meyer, owner of Urban Aesthetics