50 ascp skin deep may/june 2019
by Shannon Esau
Well-known computer scientist Alan
Perlis once said, "Simplicity does not
precede complexity, but follows it."
While he was talking about programming,
the same could be said for skin care.
Particularly when it comes to men's skin.
Men's skin doesn't differ all that much from women's,
but one of the biggest hurdles for men is adoption of
a consistent skin care routine. If they are new to the
world of advanced skin care, overly complex treatment
programs and regimens can send men running back to
the drugstore-brand, all-in-one face cream they were
previously using. While the formulations you use in
the treatment room and prescribe in their home care
should be complex in terms of the science that goes
into them, simplicity in their care plans is essential.
With that in mind, what does it take to care for
the modern man's skin? Have their needs changed
over time? And what are the key differences between
men's and women's skin?
When it comes to men's acne,
straightforward treatments are best
KEEP
IT SIMPLE
