Issue link: https://www.ascpskindeepdigital.com/i/108113
Moving into my 25th year in the skincare industry, here's what I know for sure. To create & sustain a successful business we need to stay up with the ever growing esthetic equipment technology. Today's clients are savvy and results oriented. There is so much information readily available to them. They're investigating technologies and want to know that we are up on it as well. No longer are they satisfied with a good old fashioned steam facial. Fortunately for us, we have the equipment available to achieve the kind of results they're looking for. That's why I find this industry just as exciting today as I did when I started in 1987. I've followed the ever changing technologies throughout the years, testing just about every new modality that has shown up. I can remember back when you were considered high tech if your steamer had aromatherapy! Now we can truly offer our clients cutting edge results oriented treatments. Another thing I know for sure after 25 years is that doing long 90 minute relaxing facials isn't going to fill your piggy bank and it isn't going to keep clients loyal to you. It's also not easy on your body. Think long term when deciding what type of treatments you want to offer. When a client gets up from a relaxing facial, they may look at you and say "thanks so much, I feel wonderful" and perhaps book another appointment in four to six weeks. But, no offense, they probably don't go out and tell all their friends about you. When you offer your clients treatments that achieve immediate results, they don't have to tell their friends. Their friends will see those results and inquire where they've been. Now you've got loyal lifetime clients and instant referrals. It's a fabulous industry we have chosen to be a part of. Keep yourself educated and you will prosper. But most important, enjoy your work every day because people are drawn to that positive energy! Shelley Hancock Consulting Helping You Transform Your Skin Care Business www.shelleyhancock.com (650) 286-0311