Issue link: https://www.ascpskindeepdigital.com/i/108113
An Elite Group Being a makeup artist isn't simply a matter of being good at makeup. True makeup artists are an elite group. The International Makeup Artist Trade Show (IMATS) will only issue its "Pro Card" to those with credentials, such as education at a recognized makeup school, experience in the film or theater world, or editorial work. If you are interested in building a portfolio as a professional makeup artist, specialty education is your first step. Take courses in professional makeup or apprentice under someone in your area. Airbrushing, eyelash extensions, and high-definition (HD) makeup are some of the skills you will need when working in the wedding industry. Because many brides are seeking a one-stop shop to provide all beauty services for their big day, most professionals in this niche are cosmetologists licensed to do both hair and makeup. But an esthetician can easily partner with a hairstylist to present a complete range of wedding services. The Challenges You'll need to know how to compensate for the effects of unexpected weather on hair and makeup. Weddings have a unique set of challenges, and many of them come from the logistics of working on location. You won't have the comfort and convenience of familiar surroundings. You and your team must show up with a complete minisalon and everything you'll need. Here are five common challenges you'll face on the wedding day. Handling each requires a combination of technical skills, communication, and confidence. 1. Outdoor Unpredictability Outdoor weddings present several potential problems, and even indoor weddings usually involve the wedding party being outdoors at some point. You'll need to know how to compensate for the effects of unexpected weather on hair and makeup—cold, heat, humidity, rain, or strong winds. Products must be chosen with any weather in mind: streakresistant, waterproof, and with UV protection. 2. Photographers Wedding makeup must be attractive to the camera as well as to the human eye. To prevent it from reflecting light and making photographs look washed out, you'll need to use the right density and type of color (matte, shimmer, etc.) for the camera and lighting conditions. You'll need smudgeproof, waterproof liner, long-lasting lip color, and shine-control foundation. Know what professional studio lighting will be used in the formal wedding photographs, and consider working with the photographer to provide the same lighting at the bride's makeup trial. 14ASCP Skin Deep March/April 2013