58 january/february 2019
UNDERSTAND YOUR
CLIENT DEMOGRAPHICS
So, yes, we have an aging population,
but there isn't a one-size-fits-all approach
to reaching the various demographics.
How can we use this data to help successfully
grow our businesses while the way the
world views aging continues to morph?
First, understand your business.
• What demographic segment mainly
comprises your practice?
• Is your current demographic makeup
the segment you want to attract, or
do you want to go after others?
• What are you known for? Chemical peels?
All organic? Results-oriented or a day of
Zen? Remember, you can't be all things to
all people, so find a niche and own it.
Customization
isn't going
away. The
ability to
create
treatments
tailored
specifically
for each guest
is the way of
the future.
