Issue link: https://www.ascpskindeepdigital.com/i/1062563
www.ascpskincare.com 51 INGESTIBLE SKIN CARE In the past, if a client didn't like the way their skin looked, they had two options. They could use topical products and apply makeup. However, there's a massive growth in the beauty and wellness industries—catering to the untapped market of specialized supplements for specific concerns. The hard work has already long been done for supplementation, as clients know the benefits of taking a daily multivitamin, and it is a generally accepted practice to consume vitamins and minerals orally for overall health benefits. Some skin care companies have already started to dive into the lucrative supplements and ingestible market, and you can expect more to take the plunge. Your millennial clients are more likely to embrace ingestible skin care, as there's a generational shift in recognizing the benefits of specialized supplementation. Studies also show that although women have historically been the target market for topical skin care products, there's a growing market for men, who are very receptive to skin care supplements.5 Products can range from capsules, tablets, and powders to drinkable elixirs. It's worth mentioning that scope of practice limits estheticians to focusing on only the skin and does not allow you to assume a nutritionist role as well. However, consumers are curious, and estheticians can enter this market if done carefully. How to get ready: Know the difference between making nutritional recommendations, which is out of scope, and merely sharing information. CBD: NOT YOUR MOTHER'S SKIN CARE You might think you'd never find cannabidiol (CBD) in your mother's skin care cabinet, but you may be surprised. The cannabis craze has taken the beauty industry by storm, and for a good reason. CBD is a cannabinoid found in the cannabis plant and does not have any psychoactive effects. It was discovered in 1940, and its use has been shown to have significant benefits, including relief from inflammation, pain, and epilepsy.6 As more states legalize recreational marijuana, the use of CBD has become a lot more sophisticated. You can expect to see more skin care product lines emerge into the professional market, offering facial and body care products that help manage acne and other skin care issues associated with inflammation—all without the high from the active ingredient, THC. Ella Cressman, director of education for Color Up Therapeutics says, "CBD also works to regulate sebum production, cell proliferation, and melanogenesis, making it a must-know ingredient for 2019." How to get ready: Before you start searching for your gateway product, make sure you're legally allowed to use these products in treatments per your state board. Several states have adopted regulations that require manufacturers to comply with state agencies, so make sure the company you're buying from is fully compliant. 8 9