Issue link: https://www.ascpskindeepdigital.com/i/1062563
www.ascpskincare.com 63 Find a Podcast Most people discover podcasts through word of mouth from a friend, or through a magazine, online article, or possibly a YouTube video. You might also learn about a podcast because a specific person, whose work you enjoy, announces they have an ongoing podcast or are starting one. Another way to find interesting podcasts is through your podcatcher. Every podcast app has a selection of recommendations for you to browse, or you can search podcasts by topic or title. Some apps offer better recommendations than others, but you should be able to find several podcasts that interest you. If you'd like a more comprehensive way to locate shows, Listen Notes (www.listennotes.com) is a search engine (think Google, Bing, or Yahoo! search) specifically for podcasts. Using the Listen Notes search engine, you can pinpoint podcasts by title, or you can fine-tune your search for podcasts that contain certain people, places, or topics. If you don't have a particular podcast in mind, Listen Notes also offers recommendations, such as Podcast Interviews, Hot Podcasts, Best Podcasts, and more. There's also Listen Later, which allows you to add episodes to your add-to-playlist button for future listening (similar to YouTube's Watch Later list). Listen Notes has cataloged over 500,000 podcasts and 30 million episodes. Subscribe … Or Not When you subscribe to a podcast, it's similar to a magazine subscription, except it's free. As a subscriber, you will receive each new podcast episode as soon as it's released. Subscribing to a podcast is simple. Just hit the subscribe button in your podcatcher, and the newest episodes will be waiting for you the next time you're ready to listen. Not sure whether you want to subscribe? Don't worry. Subscribing is not a requirement. You can listen to individual episodes that interest you with no strings attached. If, after listening to a few episodes, you decide you do like a particular podcast, go ahead and subscribe. If you tire of a podcast, just hit the unsubscribe button. It's that easy! THREE PODCASTS FOR ESTIES Beauty Biz Show (Lori Crete) Since starting the Beauty Biz Show in 2015, podcasting has been a passion project for Lori Crete. "I wanted to do something that was fun, interesting, and outside of the box," she says. "My main goal was to inspire the beauty industry by sharing stories from others who bravely busted through industry norms. "I have been told my whole life that I ask too many questions, so the podcast is a way for me to fulfill the curious side of my personality," Crete adds. "I love people, I love their stories, and I love it when I can get someone to share the 'behind the scenes' of building a beauty biz. I also love helping others expose their offerings in a way that doesn't feel pushy or sales-y." With over 300,000 downloads on iTunes alone, the Beauty Biz Show has become one of the most popular podcasts for beauty professionals, estheticians, massage therapists, nail techs, hairstylists, salon/spa owners, solo practitioners, and beauty brand creators. The podcast has listeners from all over the world and was created to inspire spa owners to create business success. Crete believes listeners like learning the personal stories behind the brands, as well. "It's easy to learn about a product or a piece of equipment during the sales process," she says, "but we can forget that there is a human side of a brand—someone who has bravely stepped into creating something. It's fun and inspiring to hear these stories!" According to Crete, one of her listeners' favorite episodes is with Howard Murad, MD (Episode 68). "I believe it's because he's such an industry icon," she says. "They also love any episode where I feature a fellow practitioner who is willing to share trade secrets that have helped them become successful." In addition to podcasting, Crete is a highly sought-after industry expert, licensed esthetician, and contributor for ASCP Skin Deep magazine. For more information about the Beauty Biz Show and Crete, visit www.thespa10.com.