Issue link: https://www.ascpskindeepdigital.com/i/1037162
www.ascpskincare.com 67 Don't Forget the Retail! On-demand or mobile services offer you an additional opportunity to create home care recommendations and provide retail options. While the space may be limited, the chance to share and demonstrate your wares onsite is a win-win for you and the guest. RETAIL BUILDS LOYALTY You may not be the only business in town offering mobile services. Retail can help you set your biz apart and build a growing group of fans! Focus on convenience and effective products to drive sales. RETAIL INFLUENCES RETENTION The name of the game in any business is not just to attract business but to hold on to it. Studies have shown that your chances of a return booking increase with the amount of retail you sell. RETAIL IS RELATED TO GUEST SATISFACTION Online reviews are a great way to grow a mobile business. A five-star review can help expand your visibility on all social media platforms. One way to boost those reviews is to make retail recommendations and supply the product during the appointment. RETAIL IS AN ROI FOR SKIN CARE AND SPA TREATMENTS Anything you can do to maximize the effect and extend the benefit of your mobile service is a boost on ROI for your guest. Offering high-quality retail products fills the bill! the inception of the Beauty Bus in 2009, over 11,500 beauty and grooming services have been provided to clients ranging from age 1 to 101." Clients can access a total of 12 treatments over the course of a year. Every client receives a Bag of Beauty filled with products as a way to share the message that they deserve to be pampered. These products have filled 41,000 bags, with 100 percent of the contents provided through donations from the industry. Working in partnership with nonprofit organizations, corporations, hospitals, social service organizations, spas, and salons, the Beauty Bus Foundation provides pop-up salon services at key locations in Los Angeles County. This nonprofit delivers on its mission to provide dignity, hope, and respite to those who cannot easily access a spa or salon. MOBILE MARKETING Katia Sandoval, a Florida esthetician and founder of the Luv Ya skin care line, uses pop- ups and on-demand events as part of a strategic marketing plan. "Getting in front of potential clients and purchasers can drive engagement with my brand, my services, and my skin care Medical spas are also adopting the on-demand model. Elizabeth McRae, MD, FACP, owner of McRae MD Medical Laser Spa in Boerne, Texas, frequently takes her practice on the road. An early adopter of the on-demand service model and an avid horsewoman, she provides onsite services at horse shows from West Palm Beach, Florida, to Houston, Texas. Her mobile medical spa is housed in an Airstream trailer called The Beauty Bug. McRae says, "Clients have the time at horse shows while they're waiting to ride, and they have sun damage that is a direct result of our outdoor sport." Clients can access a menu of facial injectables, fillers, and laser services customized to their specific needs without ever leaving the show. PHILANTHROPY GOES MOBILE Not all on-demand or mobile services are based on a fee for service. The Beauty Bus Foundation, located in Santa Monica, California, provides in-home visits and pop-up salons for chronically or terminally ill men, women, and children, as well as their caregivers. Beauty and grooming services are provided free of charge for the client and one primary caregiver at each visit. Bonnie Kleiger, director of operations, says, "Since