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Once you have some ideas, it's time to get creative
and design your own personalized and memorable
graphic. For instance, Amazon's logo showcases their
"A to Z" unique selling proposition by hanging an
arrow under the "a" and the "z" in the word "Amazon."
This is easily legible and utilizes white space.
Keep in mind that colors, shapes, and graphics all
provide an impression. You want your clients to get an
immediate sense of what your company is all about,
and at the same time, be unique to you. Bonus tip: make
sure your logo looks great in both color (if you choose
colors) and black and white/gray scale. This will help
when printing and producing in various media.
The Consensus on Color
Color psychology has always played an infl uential role in
how the mind perceives things. Color can provoke many
emotions, so it is critical to be aware of how the color(s) you
choose for your brand will make your clients feel. Warmer
colors such as orange, yellow, and red can take on a more
active role in eliciting emotions ranging from comfort and
warmth to anger and passion, while cooler colors like purple,
blue, and green can take on a more passive role, prompting
feelings of calmness or even sadness. Specifi c colors can
also make people feel hungry, happy, or energetic, so keep
this in mind when choosing colors for your logo, fonts,
and marketing materials. Don't forget, this also applies to
paint, furniture, and textile selections in your space too!
Low-Cost
Color
Resources
Paletton.com
ColorHunter.com
Color.Adobe.com
Yellow
Optimism, warmth, clarity, friendship
Orange
Friendly, cheerful, confi dent, fresh
Red
Excitement, intensity, bold, romance
Purple
Creative, wise, imaginative, healing
Blue
Trustworthy, dependable, strong
Green
Peaceful, healthy, growth, natural
Gray/white
Balance, calm, purity, cleanliness
