www.ascpskincare.com 3
features
56
branded for success
Developing a deliberate,
cohesive brand is a key
element to business success
by Lauren Snow
64
on the road
Mobile, on-demand beauty
services are the next big thing
by Patti Biro
70
modern problems
How coping with cultural
stress can slow genetic aging
by Howard Murad, MD
beautybuzz
15 products
19 industry news
21 cosmo report
22 esty talk
25 places to be
ascp & you
79 benefits
80 i am ascp
expertadvice
29 feed your face
Dietary vitamin E promotes
healthy, gorgeous skin
by Alex Caspero
33 skin solutions
Teach your clients about the
pros of professional hand care
by Mark Lees, PhD
37 replenish
Ways to avoid anxiety and
fatigue during the holidays
by Lynn J. Parentini
43 ingredients
Choose the proper ingredients
to soothe winter skin
by Danné Montague-King
47 business basics
Try these three simple steps to
create your unique brand identity
by Lori Crete
contents
november/december 2018
56
37
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