Issue link: https://www.ascpskindeepdigital.com/i/1012025
www.ascpskincare.com 51 Shira Esthetics Q: What was the genesis of Shira Esthetics? A: Shira was founded by Sara Nezaria, a registered nurse who fell in love with esthetics and skin care in the early 1970s. After becoming a reputable and well-known esthetician, she started to research the eff ects of natural ingredients on the skin; she went on to form Shira Esthetics in 1990. From then on, the company gained momentum by introducing diff erent brands that deliver exceptional results. Q: What makes Shira unique? A: A unique collection of brands, from USDA-organic products packaged in ecofriendly bamboo jars (the only esthetics company that off ers professional products in ecofriendly bamboo jars) to advanced clinical products. All of our products are paraben free and cruelty free; most are vegan, which is why we have begun to feature the PETA bunny on our packaging. Q: Tell us about the Shir-Organic line. A: Our Shir-Organic line, recipient of a 2018 Readers' Choice Award by ASCP Skin Deep magazine, is an all-natural organic line packaged in ecofriendly bamboo jars. We try to focus only on superfruits that are packed with phytonutrients, as well as other plants with well-known therapeutic properties that help regenerate new skin cells to provide anti-aging benefi ts and relief from sensitivity and acne. Clients not only see beautiful, visible results, but also simply feel better when they use our products. Q: What should estheticians know about your products? A: Shira Esthetics is proud to off er estheticians a large variety of products for all skin types that range from natural to organic to clinical. Many of our clinical products are for professional use only. Our products are easy to use, while still being results-oriented with great options for basic and advanced facials. We have clinical studies that back up some of our ingredients, which is important for estheticians to know. FOLLOW THE LEADERS ascp skin deep special advertising section Jerry Nezaria, President, Shira Esthetics Q: What's next for Shira Esthetics? A: Shira Esthetics always seeks new, benefi cial, and eff ective ingredients to incorporate into products. It is important to stay ahead of trends to continue to secure our place as a leading skin care company in the industry. Q: What do you think are the most important qualities of a good leader? A: Surrounding yourself with very competent and driven people, then being able to carefully listen to everyone. A good leader creates a team of people who are inspired by their work and encouraged to reach their fullest potential. A strong leader is able to bring out the best in people! sponsored by Our products are easy to use, while still being results-oriented with great options for basic and advanced facials.