T
www.ascpskincare.com 71
The word antiaging has many connotations. In skin care, it means fighting the appearance of visible
signs of aging. And it means big business. The global antiaging market is expected to reach an estimated
$66.2 billion by 2023,
1
and new technologies and research into antiaging ingredients are promising
significant results in reducing the appearance of age on the skin. This trend of "proactive aging" fits
seamlessly with what you can offer aging baby-boomer clients eager for expert advice.