Issue link: https://www.ascpskindeepdigital.com/i/992432
www.ascpskincare.com 69 the week, you demonstrate your willingness to walk side by side with the client throughout their entire journey. 4. CREATE COMPELLING CONTENT Providing literature about the procedures you offer and the products you sell is a good way to share wisdom and stay connected with clients when they're not in your treatment room. While many spas have joined the digital age and added websites or enewsletters to their offerings, the articles and editorials posted there tend to be the same basic, generic information used by countless other sources. This canned content is not only dull, it does nothing to strengthen the personal bond the mentor is trying to establish with clients. Create original content that's tailored to your unique clientele. Provide skin care tips that are region- specific, focusing on the exact needs of your customers instead of offering scattershot advice. Keep the content fresh and topical, and pay attention to the seasons, since winter skin care is completely different than the tips you'll offer to summer beachgoers. Also consider adding a blog to your website that your customers can respond to and interact with. Sending out timely and well-crafted emails to In addition to fostering the mentorship atmosphere, lessons and group workshops are also an excellent way to showcase your professional skin and body therapies. individual clients or small groups is another way to let clients know you're thinking about them between visits. 5. HOST PRIVATE SKIN LESSONS AND GROUP WORKSHOPS Private lessons and group workshops are one of the most important parts of the mentorship process. They show the client that you're not just there to sell them products; you're also there to teach them how to use them and maximize their effectiveness. And they show that you're not only interested in booking services, you're also interested in educating clients on the practices and benefits of skin care in its entirety, regardless of whether that care takes place inside or outside the spa. Private lessons, of course, offer a chance for one-on-one bonding with a client. Unlike the weekly visit, which should focus on the esthetician performing treatments and evaluations, a private lesson should instruct the client on prescribed home care. Group workshops typically combine a lecture with a professional face or body treatment demonstration and are more of a social experience, but the skin care expert should keep the lesson focused and orderly. That means drafting an outline rather than talking about the topic in a loose, conversational way. It also means handing out pens and paper for participants to take notes, and the person leading the workshop should allow plenty of time for questions. Using charts, graphics, and your skin photo portfolio of success stories will keep your audience engaged and illustrate important points. (Be sure to get permission to share client photos.) Passing around any products being discussed gives the audience instant awareness of their qualities and benefits. In addition to fostering the mentorship atmosphere, lessons and group workshops are also an excellent way to showcase your professional skin and body therapies. As an added incentive, offer a future discount comparable to the price of the lesson or workshop. For example, the client pays a $50 fee for a workshop but receives a $50 voucher for goods or services afterward. Preventing premature skin aging, correcting skin damage, and helping clients maintain overall skin health takes a multitask initiative built on constant momentum. By adopting the mentor philosophy, licensed professionals can both strengthen the bond with their client base and add a platinum amenity to their customer-service skill set.