www.ascpskincare.com 63
Employing a professional esthetician
to prevent premature aging might
seem like a dream reserved for flawless-
skinned celebrities, but mentoring makes
that level of personal care available to
any client. By expanding and deepening
your role in a client's ongoing skin care
regimen, the occasional customer can
bloom into a long-term relationship that
is constantly evolving and providing
new opportunities for you to spotlight
not only your products, but also your
knowledge, skills, and experience. In
other words, if you invest in your clients,
they'll be more than willing to invest in
you as their antiaging mentor.
Mentor
5 ways to support an aging
clientele that benefit you both
by Lynn J. Parentini
Antiaging
The