www.ascpskincare.com 73
Together, let's create
a movement. A
movement of licensed
professionals who
educate consumers
on why licensed
estheticians are
the right choice for
optimal skin health.
Make sure you add that hashtag when
you post, so all estheticians out there
can be a part of the movement.
And remember, an amazing spa
experience will be remembered
long after any products in a
bathroom cabinet are gone.
Notes
1. Direct Selling Association, "Direct
Selling Fact Sheet," accessed February
2018, www.dsa.org/docs/default-
source/advocacy/direct-selling-fact-
sheet.pdf ?status=Temp&sfvrsn=
0.3108299509200938.
2. Robert Laura, "Would You Join a
Multi-Level Marketing Company For
Retirement Income?," Forbes.com,
August 29, 2014, accessed February
2018, www.forbes.com/sites/
robertlaura/2014/08/29/would-you-
join-a-multi-level-marketing-company-
for-retirement-income/#22c754375cda.
the winces and watering eyes they
sometimes cause. You know what
BPO, TEWL, and LED stand for, and
fi nd charting after clients rewarding
when you note how far they've
progressed under your direction.
EMBRACE THE COMPETITION
The solution to combating the
MLM landscape is clear. You must
embrace it. You are a professional
and have so much more to off er
consumers seeking skin care
solutions. But there's one thing
direct marketers are doing better
on a broad scale, and that's reaching
their clients in a massive way
through social media. They are
always posting before-and-after
images, how-to videos, testimonials,
magazine features, challenges,
and product showcases. They're
cross-sharing from a large bank of
other salespeople's creations too.
Together, let's create a movement.
A movement of licensed professionals
who educate consumers on why
licensed estheticians are the right
choice for optimal skin health. We
should be creating social media
posts that showcase the benefi ts of
professional skin care treatments
and experiences. Let's start using
the "IamaSkinCareProfessional"
hashtag so we can fi nd others who
post as well. A good place to start
looking for images is Pinterest. If
you're the creative type, resources
like Canva (www.canva.com) make
creating and designing images for
social media sharing super easy and
budget friendly. Smartphone apps like
Frametastic can put before-and-after
shots side by side for easy sharing.
