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expertadvice
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modern-day digital
We all know our professional digital profiles are important, but how to keep up with the
changing landscape? Consider three trending ways to work your digital marketing: make
more videos (video will represent 82 percent of all internet traffic by 2021); create a chatbot
for customer service interactions (there are apps for that); and create content that caters to
voice searches (so Alexa and Siri will talk about you). For more expert advice, turn the page.
