ASCP Skin Deep

MARCH | APRIL 2018

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Here's How I Can Help You Advertisement Shelley Hancock www.shelleyhancock.com 925-392-8114 Skin Care Associated Professionals M E M B E R Shelley's Show & Tell Workshops, TV and Radio Show 2018 marks 30 years in the industry for me. Thirty fabulous years and I'm still passionate about being an Esthetician. I purchased Personal Reflections skin care center in 1990. I sold it in 2005 and opened Real Transformation skin care treatment and training center in 2009. This is the first year that I don't own a skin care center. My complete focus and passion is now on helping my fellow Estheticians start a new business or take an existing business to the next level. One of the ways I help Estheticians is with Shelley's Show & Tell radio show. For a year and a half I did a weekly one-hour live radio show. I interviewed many fabulous industry icons and did quite a few shows on my own, sharing things that I've learned along the way in this industry. You can listen to all the episodes from my website. Scroll through the titles, I'm sure you'll find quite a few that interest you and I know that you'll learn a thing or two! This year I'm turning Shelley's Show & Tell radio show into an online TV show. Now instead of just listening to your favorite industry icons, you can actually see them as I interview them! There's so much for all of us to learn from these already successful leaders and they are eager to share their knowledge with all of us. In 2017 I launched The Estheticians Guide to Outstanding Esthetics book. It's an anthology of 17 industry icons sharing their story of how they became successful. This industry can be isolating if you work on your own. Back when I started in the late 80s there was no internet to connect us with one another. Isolation is not quite the same nowadays with all the online groups to join, but reading stories from people in the industry that have created a successful career is always encouraging and that's exactly what this book does: it encourages you to take that leap even when you're filled with fear. You can purchase The Estheticians Guide to Outstanding Esthetics on my website. Volume 2 of this fabulous book is in the works. This time I've gathered 15 icons to talk tech! Each chapter will be technical information about a different aspect of our industry. You can purchase this book on my website starting in May! I'm affectionately called "The Gadget Gal" by those Estheticians that have worked with me. I love esthetic equipment. I spend time and money searching out new tools of the trade. I test them for quality, effectiveness, and quick return on investment. Only then do they make it onto my website. I do the leg work for you. When you see a piece of equipment on my website, you can trust that it's viable. If only you could see the graveyard of equipment in my garage that didn't make the cut! I'd like to leave you with what I call food for thought: being happy is the cornerstone of all that you are! Nothing is more important than that you feel good. And you have absolute and utter control about that, because you can choose the thought that makes you worry or the thought that makes you happy; the things that thrill you, or the things that worry you. You have the choice in every moment.

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