Issue link: https://www.ascpskindeepdigital.com/i/916074
www.ascpskincare.com 61 5 CREATE A STRONG EMOTIONAL CONNECTION TO YOUR WHY People on social media are seeking a trusted friend, not just a product or service. A connection must be made and a loyalty built before you can sell or ask for anything. This happens through being authentic, telling a remarkable story, and portraying the lifestyle your clients want. If your social media presence is nothing but smoke and mirrors, people will see through it, especially when they finally meet you at their first and, subsequently, last appointment. Let people get to know the real you in order to establish a true connection. Many top social media influencers will keep their pages clean and professional, but share insights into their life through Instagram or Facebook stories. Stay true to yourself, but make sure you're telling a remarkable story. That's a story worth making a remark about, and it's a story your clients will want to share. Dig deep; you have one! Consumers can get a facial anywhere, but what is the story behind you and yours? That is something your client will repeat and refer their friends to, especially when it coincides with the lifestyle they want to have. FULFILL YOUR WHY You are on social media for a reason, right? Always remember your why. Don't get caught up in the likes and follower counts; that's all for vanity. Hair stylist Lisa Hart-Walker told us at Idealogue, "Treat it like a hobby, and it will pay like a hobby. Treat it like a career, and it will pay like a career." Don't forget to work in your sales pitch, but remember that some courtship is necessary before you can ask your social media network to do something like schedule an appointment or make a purchase. As Godin points out, you wouldn't go on Tinder, swipe right to everyone, and immediately ask them to marry you. Only after you've established why you have a social media presence, posted content that supports that why, attracted your tribe, and built a genuine connection with them can you expect your social media following to give you their business. Just as the conversation should happen in person, begin by offering glimpses into what you bring to the table. Too many of us think utilizing social media for our business must be difficult because only a select few are really excelling at it. I'm here to tell you—as those crushing the social media game told me at Idealogue— you can be among them. Don't let this incredible, free business-building tool go to waste. With a focus on your authentic why and a lot of persistence, you can make social media work for you.