Issue link: https://www.ascpskindeepdigital.com/i/916074
www.ascpskincare.com 59 You shouldn't get on social media just to be on social media. You must have a purpose and set intentions for why you are getting involved. KNOW YOUR WHY As with most things in life, you need to be committed if you want to maximize the potential of social media. You shouldn't get on social media just to be on social media. You must have a purpose and set intentions for why you are getting involved. Some estheticians have a social media presence to help reinforce the client experience they provide, as well as to show themselves to potential clients. Other estheticians use social media to connect with other estheticians and reinforce their reputation as a go-to industry leader or burgeoning educator. Still others are on social media to get to know their clients better, increase their network of like-minded professionals, or share information about the products they believe in. Beauty industry veteran Lupe Voss shared three questions you can ask yourself to help pinpoint what your "why" (the social currency you provide to attract a community) might be: What are you good at? What makes you happy? How do you make your money? For example, Voss is an educator at heart, and sharing her knowledge is what she's good at. It makes her happy to share with others, saying, "The more you give out, the more you share, and the more room you have for new ideas." By design, Voss has created a life she loves, and she also makes her money by educating. Voss's why for being on social media is to share her expertise, and it has helped reinforce her position as a valuable educator. 1