www.ascpskincare.com 3
features
52
indie-pendence day
Learn more about the indie
beauty market, one of the fastest
growing sectors in the industry
by Patti Biro
58
tell me why
Social media can be a powerful
marketing tool—if your message
is deliberate and authentic
by Ali Davidson
62
back to basics
Experts offer their opinions
on helping clients with
common skin concerns
compiled by Lauren Snow
and Mary Barthelme Abel
beautybuzz
14 products
19 industry news
21 cosmo report
22 esty talk
25 places to be
ascp & you
71 benefits
72 i am ascp
expertadvice
29 feed your face
Why you need more vitamin D
by Alex Caspero
33 skin solutions
10 things you should know
about men's skin care
by Mark Lees
36 ingredients
Steps for selecting
the proper ingredients
by Danné Montague-King
38 replenish
Simple ways to stay fit
by Lynn Parentini
41 business basics
Boost your marketing
with collaboration
by Kristin Coverly
contents
january/february 2018
62
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44
man of the hour
Show men how they
can benefit from your
services with results-
driven treatments
by Lydia Sarfati