44 january/february 2018
It's true that men and women are not equal when it
comes to valuing their own personal appearance—personal
appearance is actually more important to men! According to a
study published in the medical journal Body Image, satisfaction
with overall appearance was the third strongest predictor of
overall life satisfaction in women, behind satisfaction with
their financial situation and their romantic partner. For men,
appearance came in second as a predictor of life satisfaction,
after financial situation.
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Show men how they can benefit from
your services with effective ingredients
and results-driven treatments
By Lydia Sarfati
MAN
OF THE
HOUR
