ASCP Skin Deep

JANUARY | FEBRUARY 2018

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34 january/february 2018 FACT 7 Don't be afraid to suggest products to men. Men prefer scrubs, shaving-related products, lightweight hydrators (make sure they have sunscreen), and even eye creams. FACT 8 Men like easy-to-follow plans. Keep the home care simple. Give them an instruction sheet. It's better to keep it to 3–4 steps. You can always add on, if they are successful with the simple program. FACT 9 Men frequently have back and chest skin issues. Back and chest acne and breakout-prone skin require both professional and home-care treatments. Back hair removal is a frequently requested service. Speed waxing is a great service to offer, as is laser hair removal if your license permits. FACT 10 Men will spend money on their skin, but they are not always aware of which services can help them. Educate them! expertadvice SKIN SOLUTIONS Client Tips! How to Shave Correctly Encourage your clients to follow this step-by-step procedure to achieve calmer, smoother, and clearer skin, and avoid shaving irritation and beard bumps. • Always cleanse the face first with a low-foaming cleanser. Rinse thoroughly with room-temperature water. • If using a manual razor, make sure the blades are fresh and sharp. Use an unscented shave cream. Fragrance can be an irritant to freshly shaved skin. Apply the shave cream liberally to the skin. • A single-blade razor is a better choice if your client has a tendency toward ingrown hairs. • Shave in the direction of hair growth. Carefully check different areas of the face to see in which direction the hair grows. Different areas of the face can have different growth patterns. • If you don't think you get a close enough shave when you shave with the growth pattern, shave twice. Shaving against the growth pattern does give a closer shave, but can definitely cause the hair to be cut at angles so hairs can easily become ingrown, causing infected follicles (beard bumps), folliculitis, inflammation, redness, pimples, and even possible scarring. • If using an electric razor, the skin should be completely dry before shaving. Shave following the razor manufacturer's directions. Again, you may need to follow the pattern twice to get a closer shave. • After shaving with either method, spray the face thoroughly with an alcohol-free toner in a spray mister. This one step makes a huge difference in diminishing the likelihood of shaving irritation and ingrown hairs. • If the skin is very sensitive or reddens easily, apply a soothing serum with ingredients like green tea, allantoin, Hamamelis extract, or licorice extracts. For ingrown hairs, apply a specialty product containing salicylic acid, sulfur with resorcinol, or benzoyl peroxide. Sulfur masks may also be helpful in drying up these lesions. Suggest a lightweight, broad-spectrum SPF 15 or higher sunscreen moisturizer to include in the morning routine. If the skin is oily, make sure the sunscreen is a matte-finish moisture product.

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