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INDUSTRY NEWS
TRIAL BY FIRE
According to a study published in Scientific
Reports, solenopsin, a toxic compound found
in fire ant venom, may be a treatment for
psoriasis symptoms. This venomous compound
chemically resembles ceramides, which are
molecules the body uses to maintain a healthy
protective skin barrier.
Researchers from Emory and Case Western
Reserve universities used solenopsin analogs, or a
less toxic form of the venom, in a mouse model to test
the compound as a possible psoriasis treatment. They
found that solenopsins reduced skin thickness by 30 percent
compared to control groups.
This study holds promise for the use of lab-manufactured fire ant venom as a treatment
for psoriasis symptoms. However, doctors are a long way from prescribing any such
medicine. To read the full study, visit www.nature.com/articles/s41598-017-10580-y.
In the Loop
Keep up with the latest studies, tools, and advice
Old-School
Organization
Not interested in using an online booking
program? Waxing professional and ASCP
member Heather Hayes has designed a
planner specifically for professionals in
the beauty, spa, and wellness industry.
"There are so many gorgeous planners
currently on the market, but it's tough to
find a planner/appointment book that is not
only pretty, but also allows the professional
to schedule 20-plus appointments a day,"
Hayes says. "I decided to design a planner
from cover to cover with beauty, spa,
and wellness professionals in mind. It
allows you to track income and client
count on a daily, weekly, monthly, and
yearly basis; list goals; and take notes.
It offers pre-monthly preparedness,
budgeting, and reminders; weekly random
acts of kindness, gratitude, and self-
improvement; and a vision board for your
personal life and your business life."
Called Organizing Your Oomph!,
Hayes's company kicks off the 2018
season with the 2nd edition, available
in English and Spanish. To order, visit
www.organizingyouroomph.com.
Exceptional Experiences
Licensed esthetician and writer Elizabeth Donat highlights four simple ways to
help your clients have a memorable spa experience, which, she says, is "the key
to having a successful business."
1. Make sure your staff are friendly and use a pleasant tone of voice.
Whether on the phone or in person, be sure staff members are personable. Only hire
individuals who are naturally upbeat, friendly, and positive—without exception.
2. Make your client feel like a star.
Always address your clients by their first name or preferred title. Use their names as
much as possible when addressing them. There is no sweeter sound to anyone's ears
than the sound of their own name.
3. Create a relaxing sanctuary.
Clients go to a spa to be transported to a place free from stress, noise, obligations, and
toxic vibes. Make sure your spa has a policy on small children, cell phone usage, and pets.
4. Always follow through with your promises.
Whether you've promised to call a client back about a promotion, book an appointment,
or set them up with a referral, always follow through.
Learn more from Donat at http://exclusive.multibriefs.com/content/4-simple-
ways-to-create-exceptional-service-experiences-at-your-spa/recreation-leisure.
