ASCP Skin Deep


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58 january/february 2018 I If your current social media strategy is avoidance, it's time we had a little talk. Social media is here to stay, and it's time for you to get excited about its powerful ability to affect connection and business growth. Don't be scared; I'm going to tell you exactly how the best in the biz do it. After watching many of my industry peers exponentially enhance their businesses by utilizing social media, I decided to get serious and change my perspective of social media— from a place to connect with my friends and family to a place to grow my business. After all, none of us want our businesses to get left behind. The timing was perfect to attend New York City's Idealogue—a conference all about social media and the beauty industry—to hear from some of the top social infl uencers and learn the secret to rocking social media. If you ever get the chance to attend the yearly two-day conference hosted by Luxury Brand Partners, I highly recommend it. I could write a book with everything I learned from the top digital minds, including best-selling author and keynote speaker Seth Godin. What are the most successful beauty infl uencers doing on social media to create such magnetic pages with cult-like followers? Surprisingly, it's actually a simple "Why formula." Social media can be a powerful marketing tool— if your message is deliberate and authentic by Ali Davidson

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