ASCP Skin Deep

JANUARY | FEBRUARY 2018

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44 january/february 2018 It's true that men and women are not equal when it comes to valuing their own personal appearance—personal appearance is actually more important to men! According to a study published in the medical journal Body Image, satisfaction with overall appearance was the third strongest predictor of overall life satisfaction in women, behind satisfaction with their financial situation and their romantic partner. For men, appearance came in second as a predictor of life satisfaction, after financial situation. 1 Show men how they can benefit from your services with effective ingredients and results-driven treatments By Lydia Sarfati MAN OF THE HOUR

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