ASCP Skin Deep

JANUARY | FEBRUARY 2018

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www.ascpskincare.com 21 beautybuzz COSMO REPORT Beauty Spot The latest and greatest for hair and nail professionals IT JUST MAKES SENSE ASCP's sister association, Associated Hair Professionals (AHP), is now producing an informative, beautifully designed digital magazine AHP members can send to their clients. Written by licensed hair stylists and barbers, AHP Beauty Sense is a simple way for hair professionals to share all the things they wish their clients knew—from the importance of using professional products to understanding the process of going blonde. Take advantage of this wonderful benefit by visiting www.associatedhairprofessionals.com. Say Hello to New Products Hello Salon Pro introduces a new way for licensed pros to discover and experience professional products with the first full-size subscription box for the salon industry. Founder Kelly Ehlers says, "Hello Salon Pro was created out of the need to solve two things. First and foremost, we wanted to create a way for licensed professionals to experience the latest industry products in a cost-effective, consistent, and efficient manner. Second, we wanted to create a win-win for manufacturers looking to get products in the hands of their consumers for trial and potential conversion." The new subscription-based model allows professionals to receive full-size products from the top brands in hair care, barbering, nails, skin care, makeup, and appliances directly to their door six times a year for just $29.99, with each shipment valued at a minimum of $65–$95. Visit www.hellosalonpro.com for more information. INSIDE SCOOP Looking for a simple way to add nail services to your spa? Nail polish giant Essie now offers the Premium Salon Insider Program, an exclusive program that drives sales by transforming the best Essie salons into unique nail destinations. This all-inclusive program offers spas and salons "white glove" setup; exclusive polish colors; merchandising, promotional, and business-building services; Essie's unique bottle service, in which every mani or pedi starts with a new bottle of color that becomes a gift with service; and so much more. To learn more about this profitable program, visit www.essie.com/pros.

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