www.ascpskincare.com 21
beautybuzz
INDUSTRY NEWS
SAY WHAT YOU MEAN
In her recent article for Fast Company, communications expert Judith
Humphrey discusses the downfalls of using "wishy-washy expressions"
such as "I'm not sure, but," "I sort of think," and "I wonder if maybe." We
(especially women) tend to qualif y ideas and directives for fear of appearing
too bossy or aggressive. But using these types of phrases waters down your
message, creates confusion, and can make you sound uncertain—even when
you're not. In other words: say what you mean! To read the full article, visit
www.fastcompany.com/40462600/four-expressions-that-make-you-sound-
like-you-dont-know-what-youre-talking-about.
Business Savvy
Strategies that contribute to your success
Spa Strength
For the first time in the history of the International
SPA Association's (ISPA) US Spa Industry Study,
the total number of visits to spas rose above 180
million. ISPA released its annual findings of spa
industry financial indicators, reporting that the
number of spa visits is estimated to have increased
to 184 million in 2016, up from 179 million
in 2015 (a 2.5 percent increase). The industry
also continues to experience steady growth in
overall revenue, locations, and revenue per visit.
Additionally, as the industry grows, so do the
number of available employment opportunities.
"We are thrilled to see our industry's
hard work and dedication truly pay off with
more and more consumers enjoying spas,"
says ISPA President Lynne McNees. "An
increase in visits means higher demand of
spa services. As jobs are created to meet this
demand, we will continue to promote the
benefits of a career in the spa industry."
ISPA concluded that with a decrease in
contract work between 2016 and 2017, the spa
industry presents many opportunities for
employment in a business that offers job security
and career growth as it continues to flourish. For
more information, visit www.experienceispa.com.
Rise of the All-Male Spa
Looking for a new business opportunity? Day
spas exclusively for men may be the next
evolution in professional skin care. According
to an article published in GQ magazine, 49
percent of spa-goers are male, but many are
uncomfortable visiting spas because "none of
my friends go" or "spas are for women." The
solution to these struggles, says writer Cam
Wolf, may be creating a "man cave" spa.
Think dark wood, leather, a little whiskey on
the rocks, and treatments designed
specifically for men. Read the full article at
www.gq.com/story/rise-of-the-male-spa.
