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beautybuzz
INDUSTRY NEWS
Stem the Loss
We've all felt the panic that comes
from losing valuable customers due
to an unfortunate mistake. Journalist
Geoff Williams recently wrote an
article offering great ideas on how
to combat this inevitable challenge
of running a business. Some of his
advice includes focusing on customers
who are a better fit for your brand,
improving your employees' morale,
and addressing perception problems.
Mistakes happen, but your goal
should be "to make sure the customer
has many warm, fuzzy feelings
in doing business with you before
there is a mistake. This builds trust
and loyalty." Read the full article
at www.americanexpress.com/us/
small-business/openforum/articles/
losing-customers-can-help-stem-
loss/?linknav=us-of-hp-todaysbest.
Keeping Clients
Experts offer advice for keeping your appointment book filled
10 Daily Habits
Modern Salon magazine and Sola Salon
Studios share what successful salon
owners do every day:
1. They truly get to know their clients.
2. They listen to their clients.
3. They stay focused on their clients.
4. They show off their work.
5. They seek out regular reviews.
6. They stay consistent.
7. They manage their time well.
8. They are respectful of schedules.
9. They keep inventory stocked and
encourage product sales.
10. They book clients' next appointments
before they leave.
Read the complete article, loaded with solid
advice, at www.modernsalon.com/article/78974/10-
things-successful-salon-owners-do-every-day.
Stay Current
Clients want to know you're
interested in what's new
in your industry, and the
way to do that is to never
stop learning. Professional
skin care manufacturer
Elemis recently announced
its Academy of Excellence in Coral Gables, Florida. The academy is Elemis'
first US-based training facility and offers a variety of monthly classes, private
group training, hands-on practical classes, and retail workshops. "The training
academy is just one of the many educational commitments we provide to our
spa partners, along with web and on-site training," says Elemis Vice President
Global Education Annet King. For more information about Elemis, visit
www.elemis.com/us/inside-elemis.
Your goal is to make
sure the customer
has many warm,
fuzzy feelings in
doing business
with you before
there is a mistake.
