ASCP Skin Deep

MARCH | APRIL 2017

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www.ascpskincare.com 57 FINDING—AND KEEPING—CLIENTS Many extension experts work in established, full-service salons that off er a solid environment in which to gain new clients through the patrons visiting for other services—not to mention the hair stylists, nail techs, and the receptionist. People seek out extensions for a variety of reasons. Some prefer them so they can exercise, use saunas, or perspire without having to apply eye makeup afterward. Others love more glamorous styles that allow them to feel beautiful day and night without having to fuss with applying strip lashes. Some do not like to wear any makeup at all, and they use extensions to look a bit more polished. More and more men are now opting to try them, too. Client loyalty is remarkably strong. A good stylist can end up being "stalked" by their lash- junkie clients, who beg to be squeezed in at all hours of the day. When a particularly good expert is not available, her clients will often prefer to wait weeks or months for a minor touch-up rather than try out an equally well-trained expert from the same salon. Also, clients will return to their beloved salon for refi lls like clockwork. No one knows for sure what causes such devotion, but estheticians should certainly take advantage of this beautiful—and profi table—craze. Client loyalty to a lash expert is remarkably strong. A good stylist can end up being "stalked" by their lash-junkie clients, who beg to be squeezed in at all hours of the day.

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